Meet the soft and gentle ... Baba Bou! In collaboration with CÃccile Blindermann, this new herd of animals includes fun and timeless characters which are sure to become playmates for years and years.

 A bear, a lion and an elephant: three instantly recognisable animals to hide under the duvet, side by side or higgledy-piggledy. Their long, easy-grip paws bend in all directions, their bodies are soft for cuddling baby, and their textured fur stimulates the sense of touch for early learning. They conjure up a dash of nostalgia, as if they were shaped by time like traditional soft toy.